Reporting to:Business Communications ManagerAt ABB, we help important industries outrun - leaner and cleaner.  Every person here makes that happen. By rethinking, rewiring, and improving, we combine the world’s best minds and technologies to elevate performance to a whole new level. Key Responsibilities  1. Website Content Management & Optimization    · Plan, maintain, and optimize content for the brand's official website, including core copywriting.    · Establish and maintain a "Newsroom" or media section to systematically publish and showcase company press releases and media coverage, enhancing the brand's professional image and credibility. 2. Social Media Strategy & Operations    · Develop social media content strategies and calendars, independently creating high-quality posts.    · Skillfully adapt key messages from press releases into formats and language suitable for social dissemination (e.g., news ****s, graphics, short videos) to amplify the reach of news. 3. Integrated Marketing Campaign Planning & Execution    · Plan and execute online integrated marketing campaigns, responsible for core campaign narratives and omnichannel copy.    · Lead or collaborate on drafting press releases for major campaigns, using them as key communication milestones alongside social media to maximize integrated impact.  Qualifications for the Role   · Bachelor's degree or above, with 3+ years of experience in digital communications, content marketing, or a related field. · Exceptional Writing & Content Creation Skills (Core Requirement):  · Strong press release writing ability, familiar with its standards and ****, with a proven track record of successful releases. · Able to craft precise, persuasive, and platform-appropriate content for various channels (website, social media, press releases, campaign materials). · Proficient in Social Media & Campaign Execution: Possess hands-on experience in planning and executing successful online marketing campaigns, and excel at integrating news angles into social media and campaign planning. · Familiar with website content management systems (CMS) and basic data analysis, using data to optimize content. · Excellent communication, collaboration, creative thinking, and a keen sense for trends. What’s in it for you?  We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every **** you take contributes to something bigger.BenefitsABB offers a full range of benefits to help you thrive at work and beyond.More about us The High power Division offers a comprehensive product portfolio of large AC motors and generators. The Division’s induction, synchronous and special design motors and synchronous generators power critical applications across industry, infrastructure and marine transportation. Combining the best available materials with superior technology, the large motors and generators are designed to operate efficiently and reliably, even for challenging processes or applications and to have low life cycle costs.Call to ****  Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.