Job De****ionThe Tianjin Juilliard School is seeking a Digital Communications Coordinator to manage and execute content operations across the School’s owned social media platforms. Based in Tianjin, this role focuses on hands-on digital content production, platform management, and audience engagement to support the School’s admissions initiatives, public performances, and community engagement.Reporting to the Director of Communications, the Digital Communications Coordinator works closely with colleagues on both the Tianjin and New York campuses to ensure content alignment, brand consistency, and coordinated social media planning.职位描述天津茱莉亚学院诚聘一名数字媒体运营专员，负责学院自有社交媒体平台内容的整体执行与日常运营。该岗位工作地点位于天津，主要聚焦于自媒体内容的创作、平台管理及受众互动，通过高质量的社交媒体运营支持学院的招生工作、校内外演出活动及社群交流。该职位向品牌传播总监汇报，并将与天津及纽约校区的同事保持密切沟通与协作，以确保内容规划的一致性、品牌表达的统一性及社交媒体发布节奏的协调。Responsibilities•Manage day-to-day operations of the School’s social media platforms, including but not limited to WeChat, RedBook (Xiaohongshu), and Weibo, covering content creation, posting, and copywriting.•Engage directly with audiences on social media platforms and route relevant feedback or inquiries to appropriate internal departments.•Collect content needs from different departments, plan and adjust content topics accordingly, and produce content as required.•Support institutional branding initiatives through content creation and editing for digital editorials and promotional materials.•Monitor brand representation and public sentiment across the School’s owned social media platforms.•Expand social media platform and KOL (Key Opinion Leader) relationships, follow up on communication, and maintain these relationships.•Maintain an understanding of classical music and the School’s academic and performance activities to ensure content accuracy and relevance.•Undertake other related tasks as assigned.工作职责•负责学院社交媒体平台的日常运营与管理，包括但不限于微信公众号、小红书、微博等，涵盖内容制作、发布及文案撰写。•与社交媒体平台受众进行互动，及时处理留言与反馈，并酌情将相关信息转交至学院内部相关部门。•收集学院各部门的内容需求，进行选题规划与调整，并根据需要完成相应内容制作。•支持学院品牌传播项目，为线上稿件及宣传材料提供内容创作与编辑支持。•监测学院自有社交媒体平台上的品牌露出情况及舆情反馈。•拓展并维护社交媒体平台及KOL相关合作关系。•持续关注和了解古典音乐领域及学院的教学与演出活动，确保内容的专业性与准确性。•完成学院安排的其他相关工作。Qualifications:•Bachelor's degree or above majors in journalism, communications, musicology, arts management, or related fields preferred.•More than 1 year of relevant work or internship experience. •Prior experience in social media operations, classical music and/or music education is a plus.任职资格•本科及以上学历，新闻、传播、音乐学、艺术管理或相关专业优先。•具备一年以上相关工作或实习经验。•具有社交媒体运营经验，或具备古典音乐及/或音乐教育相关背景者优先。Requirements:•Excellent written and spoken Chinese and English.•Strong ability to independently gather information and produce digital content.•Solid understanding of social media platforms and audience communication.•Ability to manage multiple tasks efficiently under pressure.•Strong sense of responsibility, attention to detail, and execution ability.•Good teamwork skills and the ability to collaborate with colleagues from diverse cultural and professional ****s.•Proficiency in Microsoft Office and commonly used social media tools.任职要求•具备优秀的中英文书面及口头表达能力。•具备较强的信息采集能力及独立完成自媒体平台内容制作的能力。•熟悉主流社交媒体平台的运营方式及受众沟通特点。•能够在压力下高效处理多项任务，合理安排优先级。•责任心强，注重细节，执行力佳。•具备良好的团队合作意识，能够与来自不同文化和专业背景的同事有效协作。•熟练使用 Microsoft Office 办公软件及常用社交媒体工具。This de****ion provides the key responsibilities and requirements of the position. It is not intended to be an exhaustive list of all responsibilities. Other duties may be assigned as needed to meet TJS’s goals. 该岗职位描述只介绍了此职位的主要职责和要求，未逐一详述。其他职责可视实现天津茱莉亚学院的目标所需予以安排