Key ResponsibilitiesDevelop and implement annual marketing plans focused on increasing brand awareness and achieving student enrolment targets.Track, measure, analyse, and report on campaign effectiveness using key metrics, e.g., lead generation, conversion rates, website traffic, ROI, enrolment growth.Conduct market research and competitor analysis to identify opportunities and inform strategy.Develop and manage organic social media calendars and content strategies.Plan, execute, and optimise paid advertising campaigns across key digital platforms (WeChat Official Account, Moments, Channels RedNote KOL collaborations).Manage relationships with key media partners, advertising vendors and KOLs.Oversee the school website content updates and SEO initiatives.Support and coordinate offline marketing events and school activities, e.g. Open Days, school fairs, academic showcases, celebrations, performances. Manage external vendors, such as agencies, designers, photographers and videographers, to produce compelling content for digital ads, social media, print materials, banners, signage.Maintain and update campus branding across all physical and digital touchpoints, e.g., signage, presentations, merchandise, digital assets.Manage the inventory and production of branded merchandise and promotional materials.Complete other tasks as assigned by the Line Manager.RequirementsBachelor's degree in English, Design, Marketing, Communications, Business, or a related field.Minimum 3 years of progressive experience in marketing, with at least 2 years in a managerial role. Experience in education, luxury branding, or agency management highly advantageous.Proven track record in planning, executing, and optimising paid digital campaigns. Hands-on experience with WeChat ecosystem (OA, Moments, Channels), RedNote, and other major digital platforms.Proficiency in basic photography/videography for content creation. Familiarity with marketing analytics tools, e.g., Google Analytics, social media management tools, and design software, e.g., Canva, Adobe Suite.Excellent written and verbal communication skills in both English and Chinese. Ability to build and maintain relationships with media, vendors, and KOLs.Strong organisational skills adept at managing multiple projects in a fast-paced environment.Collaborative spirit with cross-departmental teams, e.g. Admissions, Academics, Operations.