(Assistant) Product Manager

ROLE DESCRIPTION
The Product Manager is the pivotal marketing role in the Business Innovation Unit (BIU) and drives creation of solutions (integrated combination of products and services) from idea to market. The Product Manager is accountable for defining, launching and building profitable product solution platforms that transform healthcare. They work directly with R&D and other marketing functions to ensure the products/solutions are developed to the feature and price specifications that each target market segment demands. The Product Manager owns the product lifecycle from concept phase through development and launch and eventually, end of life. The Product Manager is required to have deep expertise in market segmentation, product strategy, competitive strategy, and product development.

SPECIFIC RESPONSIBILITIES
■ Develop and maintain a needs-based customer segmentation for their respective solution across global markets (supported by Market Intelligence)
■ Help define product platforms that support growth, product evolution, modular designs
■ Work across R&D, Services and Operations (helping lead “heavyweight teams” where applicable) to develop integrated offerings that meet the needs of priority customer segments, tailored by market
■ Set price corridors and guidance for products/solutions
■ Coordinate pricing across product lines to ensure profitable growth
■ Develop channel strategy for each offering by market (e.g., direct in North America, indirect in emerging markets and online globally)
■ Develop business cases for new products and services for consideration in the portfolio management process
■ Develop business requirements for new product and enhancements to existing products; work with R&D on functional specifications and feature/function prioritization
■ Work with Field Marketing to enable the market sales teams (e.g., conduct presentations ahead of new product launch)
■ Conduct customer executive presentations, coordinated as part of sales campaigns with priority customers
■ Manage external analyst relations (e.g., presentations) for their products and offerings
■ Drive overall execution of development and launch of products/solutions in all markets as part of a cross functional business team including BG/BIU Management, Sales, Field Marketing, Operations and Finance

MINDSETS AND PERSONAL CHARACTERISTICS
■ Expertise in customer segments and the national healthcare systems in which they work. Understands the dynamics of capital goods marketing and the dynamics of “installed base” market
■ Familiarity with the technologies that currently dominate the Product Manager’s markets, and with the emerging technologies that will serve them in the future
■ Fluent in hardware and software product development, including quality and reliability techniques
■ Superior business acumen
■ Boldness to create/shape markets whenever possible, exploiting Philips technologies, market positions and brand
■ Ability to synthesize market and customer feedback and existing and new products into solutions; comfortable with making tradeoffs, decisively
■ Expertise delivering complex projects to meet demanding feature, cost, quality and introduction date targets
■ Demonstrable communication skills and ability to lead an organization to develop market leading products/solutions
■ High-tech product launch experience (clinical experience a nice to have)
■ Proven communication skills and ability to influence colleagues

PERFORMANCE METRICS
■ Sales volume
■ Market share
■ Price realization
■ % Sales from new products
■ Accuracy of forecasting

CRITICAL LINKAGES
■ BIU Leadership
■ Director of Product Management
■ Clinical Specialist
■ R&D
■ Market Leadership / Sales
■ Services Marketing
■ Field Marketing / Market Intelligence
■ Operations / Service Operations

EXPERIENCE REQUIRED
■ Bachelor’s degree in relevant field, MBA preferred
■ 3 years in marketing, product development, or related field. Capital Goods industry experience preferrfed
■ Experience in high tech, healthcare/med-tech solutions businesses preferred
■ Proficiency in Microsoft Office suite
■ Good verbal and written English